Real Talk About Building Profitable Agencies
50+ episodes of honest conversations about pricing, profit, team, and what it actually takes to scale. No fluff. No vanity metrics. Just founders talking to founders.
What This Is (And What It Isn't)
Agency Darlings is a podcast by and for creative and marketing agency founders who are actually building real businesses.
We talk about the stuff nobody talks about: pricing that doesn't suck, profit margins that matter, team decisions that scale, and what it actually looks like to own a business that works for you.
Hosted by Melissa Lohrer and Meredith Fennessy Witts—two agency consultants with 12 years working directly with founders and 23 years combined in the agency space. Not coaches. Not theorists. Just people who know the industry inside and out, and have helped hundreds of founders build better, more profitable businesses.
Every episode is a real conversation. No scripts. No corporate speak. Just two people who've been in the trenches, talking to founders about the decisions that actually matter.
The Problem We Solve
You're making decent revenue. But you're not taking home enough money. And you're tired.
What You'll Hear
Real conversations about pricing, profit, hiring, positioning, pipeline, and the decisions that actually move the needle.
Who This Is For
Creative and marketing agency founders. Usually women. Often accidental founders. Always ambitious about building differently.
Why Listen
Because you need to hear from someone who's been where you are. Not a podcast about growth-at-all-costs. About what sustainable actually looks like.
Recent Episodes People Actually Care About
Your Guides
Two founders with 30+ years building agencies. No corporate fluff. Just real experience.
Meredith Fennessy Witts
Founded Le Chéile in 2019. Has worked with over 50 agency founders to help narrow their ICP, rightsize their offering suite and pricing, align the team, and maximize founder pay. LinkedIn
Melissa Lohrer
Founded Waverly Ave Consulting in 2022. After 13 years inside agencies, she works closely with founders to intentionally build better businesses and scale beyond seven figures. LinkedIn
