Learn how agency founder Natasha builds zero-turnover contractor teams through sniper-style hiring, clear expectations, and strong leadership. Discover her proven process for delegation, accountability, and stepping out of day-to-day client work.

Feeling the pressure of a slow pipeline? In this episode, Melissa and Meredith share how to reframe panic into progress, use mindset and data to your advantage, and turn quiet seasons into your agency’s most powerful growth moments.

PR founder Amy Jackson shares how niching into women’s health, redefining success beyond vanity metrics, and raising her rates transformed her agency. A candid look at sustainable growth, aligned clients, and building a business that honors your life.

Discover why specializing your agency is the fastest path to growth. We break down how narrowing your focus boosts profit, reduces burnout, attracts better clients, and positions you as the go-to expert in your niche. Less really does mean more.

Founder and CMO Amanda Goetz joins Agency Darlings to share how intentional imbalance, clear boundaries, and smart systems help agency owners grow sustainably—without burning out. Learn how to focus, delegate, and lead your life like a CEO.

Learn how to strategically re-engage ghosted leads without sounding desperate. We break down the different types of prospects, how to audit before reaching out, and how to show up as the trusted advisor so the right leads come back when the timing’s right.

Learn how to stop competing on price and start positioning your agency as one-of-one. We break down niching, outcome-based offers, proprietary frameworks, and thought leadership so you attract premium clients without discounting.

Melissa and Meredith break down why discounting hurts agencies—eroding profit margins, damaging brand perception, and training clients to undervalue your work. They offer smart alternatives like value-add packages, tiered pricing, and payment flexibility to protect your worth.

Season 4 kicks off with a powerful conversation on building resilient, future-proof agencies. Melissa and Meredith share strategies for thriving in uncertainty, creating anti-fragile businesses, and taking bold action instead of waiting for perfect conditions.