Learn how to strategically re-engage ghosted leads without sounding desperate. We break down the different types of prospects, how to audit before reaching out, and how to show up as the trusted advisor so the right leads come back when the timing’s right.

Learn how to stop competing on price and start positioning your agency as one-of-one. We break down niching, outcome-based offers, proprietary frameworks, and thought leadership so you attract premium clients without discounting.

Melissa and Meredith break down why discounting hurts agencies—eroding profit margins, damaging brand perception, and training clients to undervalue your work. They offer smart alternatives like value-add packages, tiered pricing, and payment flexibility to protect your worth.

Season 4 kicks off with a powerful conversation on building resilient, future-proof agencies. Melissa and Meredith share strategies for thriving in uncertainty, creating anti-fragile businesses, and taking bold action instead of waiting for perfect conditions.